The insert was used to great effect by Blair Thomson to introduce full-colour imagery within his Canada Modern Extra Issue. This began with Issue 2’s text on the eye as a crucial part of human sociological development and its evolving associations as a graphic symbol and continued in Issue 3 in the form of half pages and interwoven narratives and texts. These are surfaces for enquiry and self-criticism, typographical, spatial and material play and partial thoughts and proposals. Alongside the presentation of mid-century symbols within the consistent form of a black booklet, each new issue features a different insert. LogoArchive explores the potential of the zine to iterate visibly each issue over time. However, in print it was never conceived as a booklet with just a singular intention the simple documentation of symbols, rather, a way to tell a story and migrate thoughts and ideas outside of traditional distribution channels and publishing expectations.
LogoArchive as an Instagram project was founded on an enthusiasm for a beautifully crafted symbol and smart use of form language. LogoArchive Zines are available to order from LogoArchive.Shop. This is dedicated to the symbols of architecture and features a cover symbol by Tomoko Miho for Omniplan. Following a successful launches of the first, second, third and Extra Issue, LogoArchive returns with its fourth release. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up. The first issue of LogoArchive was conceived, designed and sent to the printers within a day.